My work explores the scale and impact of human behaviour on people and planet with a focus on global trade and consumer culture. The goods we endlessly consume are brought to us by some of the largest and most polluting moving structures on earth. Our economies rely on endless consumption, this results in growing amounts of harmful waste and depleted ecosystems. While we are bombarded with attractively designed advertising, shop displays or e-commerce sites the harmful reality of consumer culture exists largely out of sight, over the horizon or below the surface.
In my videos I try to use some of the visual and aural strategies used in advertising to mesmerise and seduce the viewer, presenting a subject overwhelming in scale yet somehow pleasing to watch.
You can see sample clips of videos here. Please contact me if you would like to see the full versions.