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Archive for ‘July, 2014’

Social Media advertising campaign for Sylvanian Families

As a photographer, I often have to climb a tree or hang out of a window to get an elevated viewpoint of my subject or get down on my hands and knees to capture a dramatic low level perspective. This however was nothing compared to the contortions I had to do while shooting a recent social media campaign for Sylvanian Families. The brief was developed by Highlight PR in Bath and the aim was to get pictures from a child’s (and Sylvanians) viewpoint and place the little characters in the ‘real world’.

Sylvanian Families enjoying the sights in Bath - social media advertising and PR campaign

Sylvanian Families enjoying the sights in Bath

The shots were taken in a variety of locations around the city of Bath with the tiny figures going about their everyday activities under the noses of the city’s human inhabitants. The shot of the car (above) driving around the city’s famous Royal Crescent required me to lie flat-out across the middle of the road. While I was trying to compose the picture and avoid being reflected in the car’s bodywork my assistant had to guide traffic and pedestrians around me. None of these images have been heavily manipulated, the lighting, colour and perspective were all captured ‘in camera’.

Sylvanian Families enjoying an ice cream on the beach - social media advertising and PR campaign

Sylvanian Families enjoying an ice cream on the beach

The characters are only a couple of inches high so casual observers couldn’t always understand why I was lying flat on the pavement or what my lights were pointing at.

The images have been widely used to promote Sylvanians both on Twitter and Facebook and other social media though they may also be used in traditional print media in the future.

sand castle

It was great to work alongside Alison Vellacott from Highlight PR and I think we managed to get some entertaining images though I think I will need to limber up with a spot of yoga before I do it again.

Sylvanian Families visiting the dentist - social media advertising and PR campaign

Sylvanian Families visiting the dentist

 

Ghost caught on pinhole camera

I am currently going through the current crop of extended pinhole camera pictures and discovered that a camera had recorded a ‘ghost’ of a structure not present when the camera was put up or taken down. On the left side of the building there is a faint image of scaffolding which must have been in place for around half of the exposure (3 months). You can see more pinhole images in the gallery section of the website

Ghost of scaffolding captured in 6 month pinhole camera exposur

Ghost of scaffolding captured in 6 month pinhole camera exposure

The Squeaky Wheel – stop motion animation featuring Sylvanian Families

This is a recent short film combining video and stop-motion (stop frame) animation used for a show reel. I borrowed my daughter Grace’s Sylvanian Families characters as my main talent. She also has a little car styled on the classic British Morris Minor from the 1950s which I thought would also work well in the film. When I picked up the car I noticed it had one squeaky wheel, this gave me the idea for the film. The kitchen in my house was being installed at the time so there was a lot of tools and materials lying around which provided a great location for the story.

Ambient sounds used for this include; the squeaky wheel itself, the engine starting and horn of a 1968 Citroen van, some power tools and hammers, the oil can, a screw on a metal saw, dripping water.

The film combines video, stop frame animation and ambient sound recording. I used a skateboard for the shot of the characters driving towards the camera.

Stop motion animation, when combined with a detailed knowledge of Photoshop can really bring an inanimate character to life. In the video the characters blink at the camera. Since seeing this film Grace hasn’t been able to turn her back on her Sylvanians just in case they spring into life.

Morris Minor drive past - frame from stop motion animation

Morris Minor drive past – frame from stop motion animation

Our services include planning, filming, sound recording and editing. As an alternative to animation or standard video I also offer photo-films, you can see examples here.

Please get in touch if you would like to know more.